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YouTube trends director Kevin Alloca on why videos go viral in this video that is almost seven and a half minutes long. 

Kev, anyone under 30 years old knows that if a video goes over the two minute mark, it’s probably not worth all that time watching it. 

Stick with the rule under 140 or less. 

Apr 13 2012 20 notes
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    Meant to blog this 5 months ago. Still good.
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    viral in this video that is almost seven and a half minutes long. Kev, anyone under 30 years old knows that if a video...
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